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2018’s Top Fitness Industry Advertising Trends
There have been a whole lot of wacky and wild fads in the fitness industry over time. In fact, a quick browse of YouTube videos showing trends from the 80s and 90s will convince you that some adverts for fitness products over the years have been so bizarre that you have to question whether they were real!
But times are changing. Americans are more aware than ever before of the need for good health, and with that, a need to take more exercise. They’re also beginning to realize that strange gadgets and quirky machines aren’t the way to achieve better fitness. The upshot has been an upheaval in the advertising industry when it comes to sporting and fitness products.
The Lifestyle Campaign
The most modern fitness brands are moving away from focusing on how great the offerings of particular gyms are. Instead, they’re trying to connect better well-being with a better lifestyle. Campaigns which suggest that active adults have a better quality of life have been shown to be very successful in recent years, and it’s a trend which is likely to continue in the near future. Millennials are all about living their best life, and what better place to start than with the best known fitness brands?
Working out is often the first thing to be left behind when we have a busy life. So, it’s no wonder that working out in the comfort of your own home is proving to be convenient for a generation of people who are working long hours. Rather than go to a gym, more people are investing in equipment like a treadmill, cross-trainer or rowing machine for their very own basement gym. To cater for this market of at-home exercisers, fitness brands and sites like Home Rower are now offering the chance to stream professional workouts into your own home. On-demand workouts over the internet can be used anywhere and at any time to suit. Lots of gyms also offer live-streaming of classes, so if you can’t get to your local gym, you could always subscribe and get the experience in your own basement.
Fitness brands are becoming more aware that people want to listen to something while they’re working out. Podcasts are the ideal way forward, especially as a lot of modern home gym equipment has Bluetooth connectivity so podcasts can be streamed in a really convenient way. Around 40% of exercisers have been shown to listen to a podcast while they work out so it’s no wonder that podcasting has become an advertising method of choice for fitness brands.
The Ultra-Inclusive Campaign
At the start of 2018, a poll was carried out of more than two thousands US citizen. Almost half reported that they were intimidated by the idea of ever walking through the doors of a gym. On top of that, 56% of the people surveyed said they had concerns about looking too unfit to go to a gym, while 46% were worried about being judged negatively. If these figures hold true across the rest of the population, it’s no wonder that so many people are exercising at home.
However, in an attempt to reverse the home gym trend, a number of fitness brands have gone the other way. Instead of using podcasts and streamed content to appeal to those who prefer to exercise in the privacy of their own basement, they’ve gone for a more inclusive approach. Some fitness brands have deliberated chosen models for their advertising campaigns of all different sizes and shapes to give a body-positive message. The idea is that working out on an exercise bike can boost your self-confidence and that you can benefit whoever you are and whatever size or shape you have.
Some recent campaigns have showed real gym members working out on low-tech equipment, making being active a key element in their lives. The idea is to show the target audience that not everyone in their local gym will be an airbrushed model and that they too can maintain fitness, even if they’ve never been to a gym before.
Who knows what the fitness advertising trends for 2019 will be, but if 2018 was anything to go by, we’ll see the top fitness brands seeking out ever-more innovative approaches to appeal to Millennials.
Spot the 4 Signs of Fraud in the Internet Marketing
Advertising on the internet, and consequently internet marketing, is probably the biggest, wildest, and most lucrative frontier of marketing today. Just think about it – how many people access social media and the internet on a daily basis, and how often? We’re talking about advertising on overdrive.
That being said, internet marketing has become a very important practice of advertising and marketing, and all it takes is a lot of hard work and an internet connection to get started in it. With that in mind, there is no shortage of information products composed of regurgitated, vaguely business-like smoke and mirrors that promise you the moon and dreams of owning a Bentley while working in your underwear at 3 AM in the morning in some island paradise.
Take note – all of that by buying a $47 dollar PDF with “templates” and “scripts” to ensure your guaranteed success. Take note – these are PDF files, or Word files, or some “forum” with a guru based out of some decrepit apartment, and nothing TANGIBLE – at least we all know how electric door openers can help, or how vacuum cleaners can clean your house. But who knows what an unread PDF is worth?
See, scammers do exist, as in any field of work, and as a matter of inevitability many people get bilked out of their hard-earned money – all you need to do is take a look at Scamworld to see how a number of so-called practitioners practice the long con – and consequently tar the majority of legitimate internet marketers with their larcenous trickery with the same brush that they should be tarred with.
Internet marketing scams have become extremely common nowadays, and the industry is continually growing. As more people opt to spend their money online, individuals are quickly becoming aware of the advantages and disadvantages of affiliate marketing. Numerous legitimate companies that disperse programs and software that trains you on the subject exist; however, the number of scams available is just as prevalent.
Internet marketing schemes are easy to fall for because they tend to guarantee quick ways of making money. Unfortunately, there is no speedy way to make money otherwise; half of the world’s population would be swimming in tubs of money. Internet marketing scams prey on vulnerable and desperate people and to avoid falling prey to these scams, here are 4 signs to watch out for when you look at an internet marketing information or training product.
1. Video-Only Sales Pages
Many people have fallen prey to this tactic so if you have, you are not alone. The people that post these marketing videos claim to have built a reputation, and they require you to watch a long video that you cannot fast forward or rewind. Typically, there is always a big secret to be revealed at the end of the video, so you have to watch it until the end. Unfortunately, there is never really a big reveal other than claims from people who have supposedly followed the program and reaped big rewards. If the program promises to make money using one little secret, then the chances are high that you are dealing with a scam.
2. The 60-Day Money Back Guarantee
This trick is very effective because it tends to make sense at the time of exposure. It preys on the people’s psychology because it gives a false sense of security. The catch is, by the time the 60 days are up, you will probably have forgotten all about the 60-day time limit, and it will be too late to cancel the product.
3. Over the Top Pictures of Successful Clients
More often than not, when you come across a page that is flooded with pictures of mansions and people with exotic cars, the prospect is more likely a scam. Real companies with genuine products and services expose people to real value rather than pages filled with staged pictures of expensive cars and houses.
4. Lack of Visible Support
You try as much as possible to steer clear of products and services that have no online support. When a product has no support, it should immediately send a message that type of product or service is on offer is mediocre.
Remember the old adage – if something sounds too good to be true, it probably is…and in the world of internet marketing, that rings ten times true.