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2018’s Top Fitness Industry Advertising Trends

There have been a whole lot of wacky and wild fads in the fitness industry over time. In fact, a quick browse of YouTube videos showing trends from the 80s and 90s will convince you that some adverts for fitness products over the years have been so bizarre that you have to question whether they were real!

But times are changing. Americans are more aware than ever before of the need for good health, and with that, a need to take more exercise. They’re also beginning to realize that strange gadgets and quirky machines aren’t the way to achieve better fitness. The upshot has been an upheaval in the advertising industry when it comes to sporting and fitness products.

The Lifestyle Campaign

The Lifestyle CampaignThe most modern fitness brands are moving away from focusing on how great the offerings of particular gyms are. Instead, they’re trying to connect better well-being with a better lifestyle. Campaigns which suggest that active adults have a better quality of life have been shown to be very successful in recent years, and it’s a trend which is likely to continue in the near future. Millennials are all about living their best life, and what better place to start than with the best known fitness brands?

Streamed Content

Working out is often the first thing to be left behind when we have a busy life. So, it’s no wonder that working out in the comfort of your own home is proving to be convenient for a generation of people who are working long hours. Rather than go to a gym, more people are investing in equipment like a treadmill, cross-trainer or rowing machine for their very own basement gym. To cater for this market of at-home exercisers, fitness brands and sites like Home Rower are now offering the chance to stream professional workouts into your own home. On-demand workouts over the internet can be used anywhere and at any time to suit. Lots of gyms also offer live-streaming of classes, so if you can’t get to your local gym, you could always subscribe and get the experience in your own basement.

Podcast Advertising

Fitness brands are becoming more aware that people want to listen to something while they’re working out. Podcasts are the ideal way forward, especially as a lot of modern home gym equipment has Bluetooth connectivity so podcasts can be streamed in a really convenient way. Around 40% of exercisers have been shown to listen to a podcast while they work out so it’s no wonder that podcasting has become an advertising method of choice for fitness brands.

The Ultra-Inclusive Campaign

At the start of 2018, a poll was carried out of more than two thousands US citizen. Almost half reported that they were intimidated by the idea of ever walking through the doors of a gym. On top of that, 56% of the people surveyed said they had concerns about looking too unfit to go to a gym, while 46% were worried about being judged negatively. If these figures hold true across the rest of the population, it’s no wonder that so many people are exercising at home.

However, in an attempt to reverse the home gym trend, a number of fitness brands have gone the other way. Instead of using podcasts and streamed content to appeal to those who prefer to exercise in the privacy of their own basement, they’ve gone for a more inclusive approach. Some fitness brands have deliberated chosen models for their advertising campaigns of all different sizes and shapes to give a body-positive message. The idea is that working out on an exercise bike can boost your self-confidence and that you can benefit whoever you are and whatever size or shape you have.

Some recent campaigns have showed real gym members working out on low-tech equipment, making being active a key element in their lives. The idea is to show the target audience that not everyone in their local gym will be an airbrushed model and that they too can maintain fitness, even if they’ve never been to a gym before.

Who knows what the fitness advertising trends for 2019 will be, but if 2018 was anything to go by, we’ll see the top fitness brands seeking out ever-more innovative approaches to appeal to Millennials.

Spot the 4 Signs of Fraud in the Internet Marketing

Advertising on the internet, and consequently internet marketing, is probably the biggest, wildest, and most lucrative frontier of marketing today. Just think about it – how many people access social media and the internet on a daily basis, and how often? We’re talking about advertising on overdrive.

That being said, internet marketing has become a very important practice of advertising and marketing, and all it takes is a lot of hard work and an internet connection to get started in it. With that in mind, there is no shortage of information products composed of regurgitated, vaguely business-like smoke and mirrors that promise you the moon and dreams of owning a Bentley while working in your underwear at 3 AM in the morning in some island paradise.

Take note – all of that by buying a $47 dollar PDF with “templates” and “scripts” to ensure your guaranteed success. Take note – these are PDF files, or Word files, or some “forum” with a guru based out of some decrepit apartment, and nothing TANGIBLE – at least we all know how electric door openers can help, or how vacuum cleaners can clean your house. But who knows what an unread PDF is worth?

See, scammers do exist, as in any field of work, and as a matter of inevitability many people get bilked out of their hard-earned money – all you need to do is take a look at Scamworld to see how a number of so-called practitioners practice the long con – and consequently tar the majority of legitimate internet marketers with their larcenous trickery with the same brush that they should be tarred with.

Internet marketing scams have become extremely common nowadays, and the industry is continually growing. As more people opt to spend their money online, individuals are quickly becoming aware of the advantages and disadvantages of affiliate marketing. Numerous legitimate companies that disperse programs and software that trains you on the subject exist; however, the number of scams available is just as prevalent.

Internet marketing schemes are easy to fall for because they tend to guarantee quick ways of making money. Unfortunately, there is no speedy way to make money otherwise; half of the world’s population would be swimming in tubs of money. Internet marketing scams prey on vulnerable and desperate people and to avoid falling prey to these scams, here are 4 signs to watch out for when you look at an internet marketing information or training product.

1. Video-Only Sales Pages

Many people have fallen prey to this tactic so if you have, you are not alone. The people that post these marketing videos claim to have built a reputation, and they require you to watch a long video that you cannot fast forward or rewind. Typically, there is always a big secret to be revealed at the end of the video, so you have to watch it until the end. Unfortunately, there is never really a big reveal other than claims from people who have supposedly followed the program and reaped big rewards. If the program promises to make money using one little secret, then the chances are high that you are dealing with a scam.Video-Only Sales Pages

2. The 60-Day Money Back Guarantee

This trick is very effective because it tends to make sense at the time of exposure. It preys on the people’s psychology because it gives a false sense of security. The catch is, by the time the 60 days are up, you will probably have forgotten all about the 60-day time limit, and it will be too late to cancel the product.

3. Over the Top Pictures of Successful Clients

More often than not, when you come across a page that is flooded with pictures of mansions and people with exotic cars, the prospect is more likely a scam. Real companies with genuine products and services expose people to real value rather than pages filled with staged pictures of expensive cars and houses.

4. Lack of Visible Support

You try as much as possible to steer clear of products and services that have no online support. When a product has no support, it should immediately send a message that type of product or service is on offer is mediocre.

Remember the old adage – if something sounds too good to be true, it probably is…and in the world of internet marketing, that rings ten times true.

How To Take Your Coffee Drinking Experience To The Next Level

It takes more than fresh beans of coffee, pure filtered water, best coffee filter and the right temperature to make a perfect cup of coffee. If you get addicted to Starbucks, chances are you will get broke before you know it. There are many different makes and models of coffee making machines available in the market these days, and the EspressoGusto espresso machines reviews for 2016 will you show you that some are for commercial use while others help you make a great cup of coffee at home.

If you are looking forward to take your kitchen to the next level by purchasing some high quality kitchen appliances, being in the kitchen won’t be a punishment and with a espresso machine, coffee making and coffee drinking will become a great experience.

Different Types of Drinks

Starbucks is not the only place where you will be able to enjoy a cup of rich coffee with the right amount of crema on top. For a richer and more concentrated coffee experience that tastes almost as good as Starbucks coffee, you need to purchase an Espresso Machine for your home. With a perfect espresso machine in your possession, you may be able to make any type of coffee you want without spending a whole lot of money going to the Starbucks. You can enjoy sipping Cappuccino, Latte, Macchiato, Con Panne, Mocha and Americano.

However, finding that perfect espresso machine can be the most challenging part of the whole deal. If you keep some of the following points in mind while you scroll through various markets, you may be able to find a perfect espresso machine for you.

  • Bar Pressure – the most important point to consider while looking for an ideal espresso machine. A machine that offers 15-19 bars is considered to be ideal for making good crema.
  • Thermoblock – is a type of boiler that heats up the water to a perfect temperature, it is important in order to achieve a perfect flavor.
  • Filter Holder – holds the coffee granules, a filter holder made of brass is considered the best for making an ideal cup of coffee.

How to Give Waves to your Hair with One Styling Tool

People have always liked and always wanted to look like celebrities, but it was not until the availability of the modern hairstyling accessories that they could realize their dreams. Instead of going to the hairstyling salons and emptying their pockets, people now can buy different hair styling accessories for much cheaper prices and can imitate any celebrity hair style. With the passage of time and technological advancements, these accessories also became more advanced and multi-functional.

Now instead of buying different machine to curl your hair, to straighten your hair, to give your hairs a wavy appearance, you can use a single one to do all the tasks. Let us have a look at the seven best curl wands, but first focus on one such multi-functional hair styling accessory that has become a girl’s most treasured weapon when it comes to looks.

Hair Waver

With a hair waiver in your possession you can create frizz-free shinny waves at any time with minimum effort and time and become the envy of any part. Depending on the numbers and the volume of curls that you want, you can go with a two barreled or a three barreled hair waver. It is very easy to use and takes only a few minutes to turn your straight hair into nice curly hair.

While purchasing your hair waver you need to make sure to look for the one which is made up of tourmaline technology as it helps distribute the heat evenly and do not cause any damage to your hair. You will be able to retain natural moisture in your hair instead of using steam, so they will look shinny and more appealing. Also make sure to look for the one that heats up quickly so you get better curves in less time. You do not want to be holding your hair waver for hours to bring some waves; it should heat up fast and work efficiently.

Keep in mind; you do not want to compromise the health of your hair for looks. There are styling accessories out there, which are specially designed and made with such a material that give you the hair style you want without inflicting any damage to your hair. Chose your hair waver carefully and do some research about the material and product before finalizing your deal. Spending a little extra for quality will only benefit you in the long run.

The Definition of High Definition Sunglasses


Have you heard of high definition sunglasses? For the last few years, they’ve grown in popularity. More and more people are looking into their benefits. But what are they really.

These glasses claim to give you high definition clarity while you wear them. They’re not x-ray quality but they can enhance the brightness of the light and color while reducing the glare. They usually come in various prices, from $10 to $20. You’ll also find some attractive frames and styles that go with them, like the best sunglasses for round face shapes.

Can they protect you from UV rays?

When you choose the right pair, HD sunglasses can protect your eyes against the effects of UV rays.

You may think of it as a glass that utilizes computerized technology. But it’s not. It’s also not the same glasses offered by Google.

Rather, this type of sunglass has a lens that filters out the blue spectrums of the light. As a result, it enhances the vividness of the colors that you see. These sunglasses don’t have the HD technology used in your TV. But they do provide high definition clarity without worrying of short circuiting while out in the rain.

Do they really make everything that you see a lot brighter?

If you’re going to ask those who have tried them, then they’d give you a “yes” answer. Well, 80% of them will provide you a positive answer. They’re great for running or on your bike, and they will all tell how their glasses make colors more colorful with fewer glares.

But why do manufacturers use HD when marketing them?

Yes, those HD sunglasses can be quite misleading. But it’s just a marketing scheme to make their glasses sell. Nevertheless, they’re a pretty good deal considering the effects they can provide you with when you wear them. They’re stylish and you could purchase a pair for a friend or a family member this coming Christmas.

The Comfort and Uniqueness of Memory Foam Mattresses

The memory foam mattress debuted in the 1990s. The first memory foam was developed and used for NASA in the 1970s. However, because of its effectiveness in improving sleep, it has become the highest-rated mattress today.

The success of this mattress compels many companies to produce more. As a result, it makes it harder for consumers to find the right mattress and topper pads.


Memory Foam MattressesThe comfort level of this mattress is one of the reasons of its popularity. Compared with innerspring bed, memory foam mattress earns 81% overall satisfaction rating from its actual users.

But you need to remember that not all memory foams are created equal. Each has its own pros and cons. They also differ when it comes to density, softness, durability, and response to temperature.

Most companies will offer you some technical aspects of their beds as a selling point. However, according to experts, these aspects can’t help you determine the overall comfort of the product.

Unique benefits

Although each memory foam has its own level of comfort depending on their make, all memory foams offer more comfort than other products.

When you compare them with latex or cotton, nothing really compared to this type of foam in a way that it conforms to your body resulting in a reduction in pressure points.

In a memory foam mattress, its foam cells deform when there’s weight applied. When you lie down, the cells compresses fully. The air pressure is spread to adjoining cells, thereby, decreasing the pressure you feel as you’re lying down.

With its ability to deform, it conforms to your body shape, as well as weight bearing areas. Other materials don’t do that. This is one feature that you can only find on memory foam.

Because a memory foam mattress is too soft, you would like to have a firm support material to secure it. Since its temperature sensitive, you need to make sure that the one you choose will stay soft and nice but still be responsive at room temperatures.

Where should it be made?

Memory foam mattresses can be manufactured from different countries. However, if you want a high-quality bed, you’d want to choose the one that’s made in Europe, Canada or the US.

You may be attracted to some cheaper foams on the market. But they usually aren’t made of high-quality ingredients. Plus, they might be made of unsafe chemicals which can be detrimental to your health.

Go Pull-Down or Pull-Out with your Kitchen Faucet

Kitchen Faucet

Which is a better kitchen faucet: a pull-down or a pull-out? Both of them have basic similarities. Each can be detached from the main so you can move the head around for easy cleaning and filling of containers.


The type of spray is the same for these models. You can have a button that needs to be pressed continually to keep the water going. Or you can choose to have a slider that you can press and let go to stop the strain on your hand while you’re working on something else.

Main difference

The main difference between these two types of kitchen faucet is its angle when you detach the wand. A pull-down model doesn’t often a reach as far as a pull-out, which is usually attached to a longer hose. This is more preferable if you always fill a pot outside the sink, put water in your steamer or rinse off your counter.

A pull-out model is also ideal if you have larger hands. However, there are pull-down units that can fit perfectly in individuals with smaller hands, so it still depends on the brand you choose.

For more information you can visit Faucet Assistant, but the bottom line is that you choose a kitchen faucet design that suits your taste.

The 6 Benefits of Recumbent Exercise Bikes

A recumbent exercise bike can serve as a replacement to a real bicycle, in case you can’t go outdoors. But make sure that you have a good model. These days, it’s not easy to pick one because of the variety of units you can find.

Before reading reviews on indoor spinning bike trainers and jumping into a big decision of purchasing such, you must know first your needs and preferences in this type of fitness equipment as they play a huge role in finding the right model for you.

Benefits of a recumbent exercise bike

As previously mentioned, this equipment allows you to continue exercising even though you can’t go outside and ride a real bike.

  • It maximizes the effectiveness of a workout as it can increase resistance with a push of a button.
  • It employs specific body positions that you prefer making your exercise more efficient.
  • It reduces the risk of injury, as long as you choose a model with ergonomic designs.
  • It doesn’t require expensive running shoes. You can use any rubber shoes or sneakers that you have and you’re good to go.
  • It eliminates lower back pain that usually occurs when using a regular gym exercise. This fitness equipment keeps your body in perfect position to maximize workout while preventing aches and pains.


Tips to Secure Your IP Security Camera from Hackers

Security CameraThe industry of security camera has grown over the years. From consumer-grade to commercial-grade models, the technology is getting better and better and it’s also getting easier to take advantage of its features. With that being said, more and more people are purchasing surveillance cameras to keep an eye on their properties, family members and, even their pets.

Unfortunately, for IP security cameras, they’re prone to hackers. Hackers these days can get into anything, in your television, cell phone or even in home appliances like the toaster ovens we talked about. If these hackers could find your cameras they could watch you without you knowing it. Thus, to secure your camera, here are some tips.

1. Update its firmware regularly

The manufacturer of your security camera repairs vulnerabilities that they can find and release those fixes by upgrading your firmware often. Always make sure that your camera doesn’t contain un-patched parts that could be used by hackers to hack your camera.

2. Avoid connecting it to the Internet

If that’s possible, that is. Make sure that your camera is in local network and it must be non-routable. It’s also highly recommended that you set it up to local-only mode. If you don’t know how, you can go to the official website of the manufacturer and learn how to set it up.

3. Add password

By default, the password protection of most security cameras is turned off. Don’t forget to turn it on before using it. You must never leave your cameras without password protection to avoid giving hackers wide open access to your feeds. Protect it by implementing username and a strong password. You should change your password every week or more frequently.

4. Turn on its encryption technology

This is true if you’re using wireless security camera. It’s to prevent eavesdroppers from connecting to your camera and access your private video feeds. You must also never install your camera in areas that you don’t want strangers to see, like your bathroom or bedroom. Despite the password protection you apply to your unit, there’s still a possibility that it could be hacked. To avoid ending up to be a star of your own reality show, install the cameras in public areas only.

Finding the Cheaper Yet High Quality Toaster Ovens

A toaster oven isn’t as expensive as a traditional oven, and you can get the best price possible when you conduct a comparison shopping. You want to purchase this unit at lowest price you can find, either online or offline.

Online prices

The prices for this appliance online are somehow lower than when you find them at the store near you. If you don’t like shopping online, you can go to discount stores across your town and find the same model that you want at a much lower price.

Free accessories

Some stores do offer free accessories to their toaster oven. If they don’t have it, they can extend the warranty. That is, if they can’t lower their price.
When you go to a local store, you can ask the manager to lower the price and leave the freebies intact. You can even save more if you shop for it when the appliance department is hungry for sales.

Or you can go with last year’s models. An older product will always have lower prices than its newer counterparts.

Is it okay to purchase a slightly damaged toaster oven?

As long as it’s still 95% functional, it’s safe to buy a slightly damaged oven. However, with the competition going on, you don’t have to settle with such item. Manufacturers of this appliance are getting their prices down in order to compete effectively, and any toaster oven review will help you select the best of the latest models.

Although it’s okay to ask for a discount, you must not lower the price that it already wipes out the profit of the merchant. The mark up price of a toaster oven is usually 30%. So you can ask for additional 15% discount.

Should you go with branded models?

Not necessarily. Instead of focusing on the brand, try getting a toaster oven equipped with the features that you need to satisfy your cooking requirements.