Advertising on the internet, and consequently internet marketing, is probably the biggest, wildest, and most lucrative frontier of marketing today. Just think about it – how many people access social media and the internet on a daily basis, and how often? We’re talking about advertising on overdrive.
That being said, internet marketing has become a very important practice of advertising and marketing, and all it takes is a lot of hard work and an internet connection to get started in it. With that in mind, there is no shortage of information products composed of regurgitated, vaguely business-like smoke and mirrors that promise you the moon and dreams of owning a Bentley while working in your underwear at 3 AM in the morning in some island paradise.
Take note – all of that by buying a $47 dollar PDF with “templates” and “scripts” to ensure your guaranteed success. Take note – these are PDF files, or Word files, or some “forum” with a guru based out of some decrepit apartment, and nothing TANGIBLE – at least we all know how electric door openers can help, or how vacuum cleaners can clean your house. But who knows what an unread PDF is worth?
See, scammers do exist, as in any field of work, and as a matter of inevitability many people get bilked out of their hard-earned money – all you need to do is take a look at Scamworld to see how a number of so-called practitioners practice the long con – and consequently tar the majority of legitimate internet marketers with their larcenous trickery with the same brush that they should be tarred with.
Internet marketing scams have become extremely common nowadays, and the industry is continually growing. As more people opt to spend their money online, individuals are quickly becoming aware of the advantages and disadvantages of affiliate marketing. Numerous legitimate companies that disperse programs and software that trains you on the subject exist; however, the number of scams available is just as prevalent.
Internet marketing schemes are easy to fall for because they tend to guarantee quick ways of making money. Unfortunately, there is no speedy way to make money otherwise; half of the world’s population would be swimming in tubs of money. Internet marketing scams prey on vulnerable and desperate people and to avoid falling prey to these scams, here are 4 signs to watch out for when you look at an internet marketing information or training product.
1. Video-Only Sales Pages
Many people have fallen prey to this tactic so if you have, you are not alone. The people that post these marketing videos claim to have built a reputation, and they require you to watch a long video that you cannot fast forward or rewind. Typically, there is always a big secret to be revealed at the end of the video, so you have to watch it until the end. Unfortunately, there is never really a big reveal other than claims from people who have supposedly followed the program and reaped big rewards. If the program promises to make money using one little secret, then the chances are high that you are dealing with a scam.
2. The 60-Day Money Back Guarantee
This trick is very effective because it tends to make sense at the time of exposure. It preys on the people’s psychology because it gives a false sense of security. The catch is, by the time the 60 days are up, you will probably have forgotten all about the 60-day time limit, and it will be too late to cancel the product.
3. Over the Top Pictures of Successful Clients
More often than not, when you come across a page that is flooded with pictures of mansions and people with exotic cars, the prospect is more likely a scam. Real companies with genuine products and services expose people to real value rather than pages filled with staged pictures of expensive cars and houses.
4. Lack of Visible Support
You try as much as possible to steer clear of products and services that have no online support. When a product has no support, it should immediately send a message that type of product or service is on offer is mediocre.
Remember the old adage – if something sounds too good to be true, it probably is…and in the world of internet marketing, that rings ten times true.